Sierra Experts' trailer plays a unique role. While it is a trailer that is used to carry equipment from the office to the job site, it spends most of its time near a high-traffic road. Similar to a billboard, a balance between a quick read and visual interest needed to be met. Graphic elements and Sierra’s baby blue feel playful and convey trustworthiness while the bright vibrant red contrasts and guides the viewer to the logo and contact information.