Social Saloon Ad Campaign is a concept project that started with the prompt:

“Social Saloon is an app that helps connect people, primarily from urban environments, with offline activities using the help of machine learning. We would like an ad campaign to drive brand awareness to our app. The campaign should concisely show the type of activities our app can help connect you with.”

While creating this campaign I wanted to tie the tone back to the western theme of the brand name. The western theme contrasts well with the target audience. The rugged textures, hand drawn illustrations, and phrases like “hootenanny”, “the great outdoors”, and “saddle up” were used to help convey old western stereotypes.