The launch of the iPhone 14 marked the beginning of a new era at cellhelmet. A significant facelift was given to both of cellhelmet's existing case as well as the introduction of a new case line built specifically for iPhones. All this aligning with a rebranding of a company whose products are in stores nationwide. 

cellhelmet wanted the visual language of this campaign to be both an evolution of cellhelmet's existing branding while also being tied visually to Apple's design language. cellhelmet's new clean and minimal design elements and reference of Apple's “bento box” grid usage was employed to create a feature sheet that is used to pitch their cases to distributors all around the United States.